🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AA40D4
RGB
rgb(170, 64, 212)
HSL
hsl(283°, 63%, 54%)
CMYK
C:20% M:70% Y:0% K:17%
Luminance
0.1694
WCAG Accessibility
Aa — #AA40D4
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #AA40D4
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AA40D4
#6AD440
Analogous
#6040D4
#AA40D4
#D440B4
Triadic
#AA40D4
#D4AA40
#40D4AA
Split-comp.
#AA40D4
#B4D440
#40D460
Tetradic
#AA40D4
#D46040
#6AD440
#40B4D4
Monochromatic
#2C1137
#6B2985
#A54CC8
#B873D4
#D6ADE6
Suggested palettes for this hue.