🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AB2BA7
RGB
rgb(171, 43, 167)
HSL
hsl(302°, 60%, 42%)
CMYK
C:0% M:75% Y:2% K:33%
Luminance
0.131
WCAG Accessibility
Aa — #AB2BA7
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #AB2BA7
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AB2BA7
#2BAB2F
Analogous
#6F2BAB
#AB2BA7
#AB2B67
Triadic
#AB2BA7
#A7AB2B
#2BA7AB
Split-comp.
#AB2BA7
#67AB2B
#2BAB6F
Tetradic
#AB2BA7
#AB6F2B
#2BAB2F
#2B67AB
Monochromatic
#E8BAE7
#CF6ECB
#A1369D
#7A2978
#411640
Suggested palettes for this hue.