🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AB402B
RGB
rgb(171, 64, 43)
HSL
hsl(10°, 60%, 42%)
CMYK
C:0% M:63% Y:75% K:33%
Luminance
0.1239
WCAG Accessibility
Aa — #AB402B
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #AB402B
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AB402B
#2B96AB
Analogous
#AB2B56
#AB402B
#AB812B
Triadic
#AB402B
#2BAB40
#402BAB
Split-comp.
#AB402B
#2BAB81
#2B56AB
Tetradic
#AB402B
#56AB2B
#2B96AB
#812BAB
Monochromatic
#E8C2BA
#CF7E6E
#A14736
#7A3629
#411D16
Suggested palettes for this hue.