Similar colors View all →
Alizarin
#AC352A
Alizarin
#C0392B
Brick Red
#B22222
Mahogany
#A94442
Indian Red
#CD5C5C
Sienna Brown
#A0522D
Imperial Red
#E63946
Rust
#C2410C
Pure Red
#FF0000
Hot Chocolate
#D2691E
Peruvian
#CD853F
Crimson
#DC143C
Dark Brown
#4E342E
"Alizarin"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #AC352A
RGB rgb(172, 53, 42)
HSL hsl(5°, 61%, 42%)
CMYK C:0% M:69% Y:76% K:33%
Luminance 0.1133
WCAG Accessibility
On white 6.37:1
Aa — #AC352A
Secondary text
✓ AA ✗ AAA ✓ AA Large
On black 3.3:1
Aa — #AC352A
Secondary text
✗ AA ✗ AAA ✓ AA Large

All harmonies

Complementary
#AC352A #2AA2AC
Analogous
#AC2A60 #AC352A #AC762A
Triadic
#AC352A #2AAC35 #352AAC
Split-comp.
#AC352A #2AAC76 #2A60AC
Tetradic
#AC352A #60AC2A #2AA2AC #762AAC
Monochromatic
#E9BEBA #D0756D #A23E34 #7B2F28 #411915
Suggested palettes for this hue.
Matcha View all →
Arctic Tundra View all →
Cherry Blossom View all →

  
Discover more colors View all →
Crimson
#DC143C
Alizarin
#C0392B
Brick Red
#B22222
Mahogany
#A94442
Imperial Red
#E63946
Dark Red
#8B0000
Rosy Coral
#FF6B6B
Flash Red
#FF4757
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