Similar colors View all →
Alizarin
#AC392A
Alizarin
#C0392B
Brick Red
#B22222
Sienna Brown
#A0522D
Mahogany
#A94442
Indian Red
#CD5C5C
Rust
#C2410C
Imperial Red
#E63946
Hot Chocolate
#D2691E
Peruvian
#CD853F
Dark Brown
#4E342E
Burnt Sienna
#E8651A
Brown
#795548
"Alizarin"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #AC392A
RGB rgb(172, 57, 42)
HSL hsl(7°, 61%, 42%)
CMYK C:0% M:67% Y:76% K:33%
Luminance 0.1172
WCAG Accessibility
On white 6.23:1
Aa — #AC392A
Secondary text
✓ AA ✗ AAA ✓ AA Large
On black 3.37:1
Aa — #AC392A
Secondary text
✗ AA ✗ AAA ✓ AA Large

All harmonies

Complementary
#AC392A #2A9DAC
Analogous
#AC2A5C #AC392A #AC7A2A
Triadic
#AC392A #2AAC39 #392AAC
Split-comp.
#AC392A #2AAC7A #2A5CAC
Tetradic
#AC392A #5CAC2A #2A9DAC #7A2AAC
Monochromatic
#E9BFBA #D0786D #A24134 #7B3228 #411A15
Suggested palettes for this hue.
Northern Lights View all →
Marrakech View all →
Autumn Forest View all →

  
Discover more colors View all →
Imperial Red
#E63946
Crimson
#DC143C
Flash Red
#FF4757
Rosy Coral
#FF6B6B
Indian Red
#CD5C5C
Brick Red
#B22222
Dark Red
#8B0000
Mahogany
#A94442
🔄 Converter ♿ Contrast 🌈 Gradient