🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AC68AB
RGB
rgb(172, 104, 171)
HSL
hsl(301°, 29%, 54%)
CMYK
C:0% M:40% Y:1% K:33%
Luminance
0.2188
WCAG Accessibility
Aa — #AC68AB
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #AC68AB
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AC68AB
#68AC69
Analogous
#8B68AC
#AC68AB
#AC6889
Triadic
#AC68AB
#ABAC68
#68ABAC
Split-comp.
#AC68AB
#89AC68
#68AC8B
Tetradic
#AC68AB
#AC8B68
#68AC69
#6889AC
Monochromatic
#2A1D2A
#674667
#A0739F
#B592B4
#D4BFD3
Suggested palettes for this hue.