🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AC68AC
RGB
rgb(172, 104, 172)
HSL
hsl(300°, 29%, 54%)
CMYK
C:0% M:40% Y:0% K:33%
Luminance
0.2192
WCAG Accessibility
Aa — #AC68AC
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #AC68AC
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AC68AC
#68AC68
Analogous
#8A68AC
#AC68AC
#AC688A
Triadic
#AC68AC
#ACAC68
#68ACAC
Split-comp.
#AC68AC
#8AAC68
#68AC8A
Tetradic
#AC68AC
#AC8A68
#68AC68
#688AAC
Monochromatic
#2A1D2A
#674667
#A073A0
#B592B5
#D4BFD4
Suggested palettes for this hue.