Brown (AC7368) — Shades, Harmonies, Palettes, CSS Code

"Brown"

Earth · Winter

🧠 Psychology

Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.

✨ Uses

CTAs, alerts, fashion, beauty, food, sport.

Tip

Brown pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.

Values

HEX #AC7368

RGB rgb(172, 115, 104)

HSL hsl(10°, 29%, 54%)

CMYK C:0% M:33% Y:40% K:33%

Luminance 0.2235

WCAG Accessibility

On white 3.88:1

Aa — #AC7368

Secondary text

✗ AA ✗ AAA ✓ AA Large

On black 5.41:1

Aa — #AC7368

Secondary text

✓ AA ✗ AAA ✓ AA Large

50 100 200 300 400 500 600 700 800 900 950

All harmonies

Complementary

#AC7368 #68A0AC

Analogous

#AC687E #AC7368 #AC9568

Triadic

#AC7368 #68AC73 #7368AC

Split-comp.

#AC7368 #68AC95 #687EAC

Tetradic

#AC7368 #7EAC68 #68A0AC #9568AC

Monochromatic

#2A1F1D #674C46 #A07B73 #B59892 #D4C3BF

Suggested palettes for this hue.

Provence Lavender View all →

Chocolate View all →

Orange Energy View all →