🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Brown pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AC7968
RGB
rgb(172, 121, 104)
HSL
hsl(15°, 29%, 54%)
CMYK
C:0% M:30% Y:40% K:33%
Luminance
0.2382
WCAG Accessibility
Aa — #AC7968
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #AC7968
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AC7968
#689BAC
Analogous
#AC6879
#AC7968
#AC9B68
Triadic
#AC7968
#68AC79
#7968AC
Split-comp.
#AC7968
#68AC9B
#6879AC
Tetradic
#AC7968
#79AC68
#689BAC
#9B68AC
Monochromatic
#2A201D
#674E46
#A07F73
#B59A92
#D4C4BF
Suggested palettes for this hue.