🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AD43D0
RGB
rgb(173, 67, 208)
HSL
hsl(285°, 60%, 54%)
CMYK
C:17% M:68% Y:0% K:18%
Luminance
0.1745
WCAG Accessibility
Aa — #AD43D0
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #AD43D0
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AD43D0
#67D043
Analogous
#6743D0
#AD43D0
#D043AD
Triadic
#AD43D0
#D0AD43
#43D0AD
Split-comp.
#AD43D0
#ADD043
#43D067
Tetradic
#AD43D0
#D06743
#67D043
#43ADD0
Monochromatic
#2D1236
#6C2B82
#A74FC4
#BA75D1
#D7AFE4
Suggested palettes for this hue.