🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AE3D29
RGB
rgb(174, 61, 41)
HSL
hsl(9°, 62%, 42%)
CMYK
C:0% M:65% Y:76% K:32%
Luminance
0.1237
WCAG Accessibility
Aa — #AE3D29
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #AE3D29
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AE3D29
#299AAE
Analogous
#AE2957
#AE3D29
#AE7F29
Triadic
#AE3D29
#29AE3D
#3D29AE
Split-comp.
#AE3D29
#29AE7F
#2957AE
Tetradic
#AE3D29
#57AE29
#299AAE
#7F29AE
Monochromatic
#E9C0B9
#D07B6C
#A34433
#7C3427
#421C15
Suggested palettes for this hue.