🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AF28A6
RGB
rgb(175, 40, 166)
HSL
hsl(304°, 63%, 42%)
CMYK
C:0% M:77% Y:5% K:31%
Luminance
0.1331
WCAG Accessibility
Aa — #AF28A6
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #AF28A6
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AF28A6
#28AF31
Analogous
#7428AF
#AF28A6
#AF2862
Triadic
#AF28A6
#A6AF28
#28A6AF
Split-comp.
#AF28A6
#62AF28
#28AF74
Tetradic
#AF28A6
#AF7428
#28AF31
#2862AF
Monochromatic
#E9B9E6
#D16BCB
#A4329C
#7D2677
#42143F
Suggested palettes for this hue.