🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AF28A8
RGB
rgb(175, 40, 168)
HSL
hsl(303°, 63%, 42%)
CMYK
C:0% M:77% Y:4% K:31%
Luminance
0.1338
WCAG Accessibility
Aa — #AF28A8
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #AF28A8
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AF28A8
#28AF2E
Analogous
#7228AF
#AF28A8
#AF2864
Triadic
#AF28A8
#A8AF28
#28A8AF
Split-comp.
#AF28A8
#64AF28
#28AF72
Tetradic
#AF28A8
#AF7228
#28AF2E
#2864AF
Monochromatic
#E9B9E7
#D16BCC
#A4329E
#7D2679
#421440
Suggested palettes for this hue.