🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AF3528
RGB
rgb(175, 53, 40)
HSL
hsl(6°, 63%, 42%)
CMYK
C:0% M:70% Y:77% K:31%
Luminance
0.1167
WCAG Accessibility
Aa — #AF3528
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #AF3528
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AF3528
#28A1AF
Analogous
#AF285E
#AF3528
#AF7928
Triadic
#AF3528
#28AF35
#3528AF
Split-comp.
#AF3528
#28AF79
#285EAF
Tetradic
#AF3528
#5EAF28
#28A1AF
#7928AF
Monochromatic
#E9BEB9
#D1756B
#A43E32
#7D2F26
#421914
Suggested palettes for this hue.