🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#AF4028
RGB
rgb(175, 64, 40)
HSL
hsl(11°, 63%, 42%)
CMYK
C:0% M:63% Y:77% K:31%
Luminance
0.1283
WCAG Accessibility
Aa — #AF4028
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #AF4028
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#AF4028
#2896AF
Analogous
#AF2852
#AF4028
#AF8428
Triadic
#AF4028
#28AF40
#4028AF
Split-comp.
#AF4028
#28AF84
#2852AF
Tetradic
#AF4028
#52AF28
#2896AF
#8428AF
Monochromatic
#E9C2B9
#D17E6B
#A44732
#7D3626
#421D14
Suggested palettes for this hue.