🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Brick Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B02727
RGB
rgb(176, 39, 39)
HSL
hsl(0°, 64%, 42%)
CMYK
C:0% M:78% Y:78% K:31%
Luminance
0.1067
WCAG Accessibility
Aa — #B02727
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B02727
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B02727
#27B0B0
Analogous
#B0276B
#B02727
#B06B27
Triadic
#B02727
#27B027
#2727B0
Split-comp.
#B02727
#27B06B
#276BB0
Tetradic
#B02727
#6BB027
#27B0B0
#6B27B0
Monochromatic
#EAB8B8
#D26A6A
#A53131
#7E2626
#431414
Suggested palettes for this hue.