Alizarin (B23724) — Shades, Harmonies, Palettes, CSS Code

"Alizarin"

Red · Winter

🧠 Psychology

Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.

✨ Uses

CTAs, alerts, fashion, beauty, food, sport.

Tip

Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.

Values

HEX #B23724

RGB rgb(178, 55, 36)

HSL hsl(8°, 66%, 42%)

CMYK C:0% M:69% Y:80% K:30%

Luminance 0.1219

WCAG Accessibility

On white 6.06:1

Aa — #B23724

Secondary text

✓ AA ✗ AAA ✓ AA Large

On black 3.46:1

Aa — #B23724

Secondary text

✗ AA ✗ AAA ✓ AA Large

50 100 200 300 400 500 600 700 800 900 950

All harmonies

Complementary

#B23724 #249FB2

Analogous

#B22458 #B23724 #B27E24

Triadic

#B23724 #24B237 #3724B2

Split-comp.

#B23724 #24B27E #2458B2

Tetradic

#B23724 #58B224 #249FB2 #7E24B2

Monochromatic

#EBBEB7 #D47668 #A73F2F #7F3024 #441A13

Suggested palettes for this hue.

Vintage Sepia View all →

Amazon View all →

Tokyo Neon View all →