🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B323AC
RGB
rgb(179, 35, 172)
HSL
hsl(303°, 67%, 42%)
CMYK
C:0% M:80% Y:4% K:30%
Luminance
0.137
WCAG Accessibility
Aa — #B323AC
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B323AC
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B323AC
#23B32B
Analogous
#7223B3
#B323AC
#B32364
Triadic
#B323AC
#ACB323
#23ACB3
Split-comp.
#B323AC
#64B323
#23B372
Tetradic
#B323AC
#B37223
#23B32B
#2364B3
Monochromatic
#EBB7E9
#D567D0
#A82EA2
#80237B
#441342
Suggested palettes for this hue.