🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B521AB
RGB
rgb(181, 33, 171)
HSL
hsl(304°, 69%, 42%)
CMYK
C:0% M:82% Y:6% K:29%
Luminance
0.1379
WCAG Accessibility
Aa — #B521AB
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B521AB
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B521AB
#21B52B
Analogous
#7521B5
#B521AB
#B52161
Triadic
#B521AB
#ABB521
#21ABB5
Split-comp.
#B521AB
#61B521
#21B575
Tetradic
#B521AB
#B57521
#21B52B
#2161B5
Monochromatic
#ECB6E9
#D765D0
#AA2CA2
#82217B
#451242
Suggested palettes for this hue.