🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B521B3
RGB
rgb(181, 33, 179)
HSL
hsl(301°, 69%, 42%)
CMYK
C:0% M:82% Y:1% K:29%
Luminance
0.1411
WCAG Accessibility
Aa — #B521B3
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B521B3
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B521B3
#21B524
Analogous
#6E21B5
#B521B3
#B52169
Triadic
#B521B3
#B3B521
#21B3B5
Split-comp.
#B521B3
#69B521
#21B56E
Tetradic
#B521B3
#B56E21
#21B524
#2169B5
Monochromatic
#ECB6EB
#D765D5
#AA2CA8
#822180
#451244
Suggested palettes for this hue.