🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Brick Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B71F27
RGB
rgb(183, 31, 39)
HSL
hsl(357°, 71%, 42%)
CMYK
C:0% M:83% Y:79% K:28%
Luminance
0.1106
WCAG Accessibility
Aa — #B71F27
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B71F27
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B71F27
#1FB7B0
Analogous
#B71F73
#B71F27
#B7631F
Triadic
#B71F27
#27B71F
#1F27B7
Split-comp.
#B71F27
#1FB763
#1F73B7
Tetradic
#B71F27
#73B71F
#1FB7B0
#631FB7
Monochromatic
#EDB5B8
#D96369
#AC2A30
#832025
#461114
Suggested palettes for this hue.