🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B71FAD
RGB
rgb(183, 31, 173)
HSL
hsl(304°, 71%, 42%)
CMYK
C:0% M:83% Y:5% K:28%
Luminance
0.1401
WCAG Accessibility
Aa — #B71FAD
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B71FAD
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B71FAD
#1FB729
Analogous
#751FB7
#B71FAD
#B71F61
Triadic
#B71FAD
#ADB71F
#1FADB7
Split-comp.
#B71FAD
#61B71F
#1FB775
Tetradic
#B71FAD
#B7751F
#1FB729
#1F61B7
Monochromatic
#EDB5E9
#D963D1
#AC2AA4
#83207D
#461142
Suggested palettes for this hue.