🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B71FB2
RGB
rgb(183, 31, 178)
HSL
hsl(302°, 71%, 42%)
CMYK
C:0% M:83% Y:3% K:28%
Luminance
0.1421
WCAG Accessibility
Aa — #B71FB2
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B71FB2
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B71FB2
#1FB724
Analogous
#701FB7
#B71FB2
#B71F66
Triadic
#B71FB2
#B2B71F
#1FB2B7
Split-comp.
#B71FB2
#66B71F
#1FB770
Tetradic
#B71FB2
#B7701F
#1FB724
#1F66B7
Monochromatic
#EDB5EB
#D963D5
#AC2AA8
#832080
#461144
Suggested palettes for this hue.