🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B71FB7
RGB
rgb(183, 31, 183)
HSL
hsl(300°, 71%, 42%)
CMYK
C:0% M:83% Y:0% K:28%
Luminance
0.1442
WCAG Accessibility
Aa — #B71FB7
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B71FB7
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B71FB7
#1FB71F
Analogous
#6B1FB7
#B71FB7
#B71F6B
Triadic
#B71FB7
#B7B71F
#1FB7B7
Split-comp.
#B71FB7
#6BB71F
#1FB76B
Tetradic
#B71FB7
#B76B1F
#1FB71F
#1F6BB7
Monochromatic
#EDB5ED
#D963D9
#AC2AAC
#832083
#461146
Suggested palettes for this hue.