🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Brick Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B73B1F
RGB
rgb(183, 59, 31)
HSL
hsl(11°, 71%, 42%)
CMYK
C:0% M:68% Y:83% K:28%
Luminance
0.1317
WCAG Accessibility
Aa — #B73B1F
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B73B1F
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B73B1F
#1F9BB7
Analogous
#B71F4F
#B73B1F
#B7871F
Triadic
#B73B1F
#1FB73B
#3B1FB7
Split-comp.
#B73B1F
#1FB787
#1F4FB7
Tetradic
#B73B1F
#4FB71F
#1F9BB7
#871FB7
Monochromatic
#EDBFB5
#D97963
#AC422A
#833220
#461B11
Suggested palettes for this hue.