🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Brick Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B73D1F
RGB
rgb(183, 61, 31)
HSL
hsl(12°, 71%, 42%)
CMYK
C:0% M:67% Y:83% K:28%
Luminance
0.1339
WCAG Accessibility
Aa — #B73D1F
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B73D1F
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B73D1F
#1F99B7
Analogous
#B71F4D
#B73D1F
#B78A1F
Triadic
#B73D1F
#1FB73D
#3D1FB7
Split-comp.
#B73D1F
#1FB78A
#1F4DB7
Tetradic
#B73D1F
#4DB71F
#1F99B7
#8A1FB7
Monochromatic
#EDC0B5
#D97B63
#AC442A
#833420
#461B11
Suggested palettes for this hue.