🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Brick Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B7401F
RGB
rgb(183, 64, 31)
HSL
hsl(13°, 71%, 42%)
CMYK
C:0% M:65% Y:83% K:28%
Luminance
0.1373
WCAG Accessibility
Aa — #B7401F
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B7401F
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B7401F
#1F96B7
Analogous
#B71F4A
#B7401F
#B78C1F
Triadic
#B7401F
#1FB740
#401FB7
Split-comp.
#B7401F
#1FB78C
#1F4AB7
Tetradic
#B7401F
#4AB71F
#1F96B7
#8C1FB7
Monochromatic
#EDC1B5
#D97D63
#AC462A
#833520
#461C11
Suggested palettes for this hue.