🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B7481F
RGB
rgb(183, 72, 31)
HSL
hsl(16°, 71%, 42%)
CMYK
C:0% M:61% Y:83% K:28%
Luminance
0.1474
WCAG Accessibility
Aa — #B7481F
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B7481F
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B7481F
#1F8FB7
Analogous
#B71F43
#B7481F
#B7941F
Triadic
#B7481F
#1FB748
#481FB7
Split-comp.
#B7481F
#1FB794
#1F43B7
Tetradic
#B7481F
#43B71F
#1F8FB7
#941FB7
Monochromatic
#EDC4B5
#D98363
#AC4D2A
#833A20
#461F11
Suggested palettes for this hue.