🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B74A1F
RGB
rgb(183, 74, 31)
HSL
hsl(17°, 71%, 42%)
CMYK
C:0% M:60% Y:83% K:28%
Luminance
0.1502
WCAG Accessibility
Aa — #B74A1F
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B74A1F
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B74A1F
#1F8CB7
Analogous
#B71F40
#B74A1F
#B7961F
Triadic
#B74A1F
#1FB74A
#4A1FB7
Split-comp.
#B74A1F
#1FB796
#1F40B7
Tetradic
#B74A1F
#40B71F
#1F8CB7
#961FB7
Monochromatic
#EDC5B5
#D98463
#AC4F2A
#833C20
#462011
Suggested palettes for this hue.