🧠 Psychology
Warm and optimistic color. Evokes creativity, joy and enthusiasm.
✨ Uses
Food marketing, secondary CTAs, warm design, children.
Tip
Ivory pairs ideally with #1C1B18 (dark text) and a neutral background for a modern, readable result.
Values
HEX
#B7B19A
RGB
rgb(183, 177, 154)
HSL
hsl(48°, 17%, 66%)
CMYK
C:0% M:3% Y:16% K:28%
Luminance
0.4466
WCAG Accessibility
Aa — #B7B19A
Secondary text
✗ AA
✗ AAA
✗ AA Large
Aa — #B7B19A
Secondary text
✓ AA
✓ AAA
✓ AA Large
All harmonies
Complementary
#B7B19A
#9A9FB7
Analogous
#B7A29A
#B7B19A
#AEB79A
Triadic
#B7B19A
#9AB7B1
#B19AB7
Split-comp.
#B7B19A
#9AAEB7
#A29AB7
Tetradic
#B7B19A
#9AB7A2
#9A9FB7
#B79AAE
Monochromatic
#47453E
#7E7A6D
#AEACA2
#C6C4BE
#EAE9E6
Suggested palettes for this hue.