🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B91DB9
RGB
rgb(185, 29, 185)
HSL
hsl(300°, 73%, 42%)
CMYK
C:0% M:84% Y:0% K:27%
Luminance
0.1466
WCAG Accessibility
Aa — #B91DB9
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B91DB9
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B91DB9
#1DB91D
Analogous
#6B1DB9
#B91DB9
#B91D6B
Triadic
#B91DB9
#B9B91D
#1DB9B9
Split-comp.
#B91DB9
#6BB91D
#1DB96B
Tetradic
#B91DB9
#B96B1D
#1DB91D
#1D6BB9
Monochromatic
#EEB4EE
#DB61DB
#AF28AF
#851E85
#471047
Suggested palettes for this hue.