🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#B9471D
RGB
rgb(185, 71, 29)
HSL
hsl(16°, 73%, 42%)
CMYK
C:0% M:62% Y:84% K:27%
Luminance
0.1485
WCAG Accessibility
Aa — #B9471D
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #B9471D
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#B9471D
#1D90B9
Analogous
#B91D41
#B9471D
#B9951D
Triadic
#B9471D
#1DB947
#471DB9
Split-comp.
#B9471D
#1DB995
#1D41B9
Tetradic
#B9471D
#41B91D
#1D90B9
#951DB9
Monochromatic
#EEC4B4
#DB8261
#AF4C28
#853A1E
#471F10
Suggested palettes for this hue.