🧠 Psychology
Warm and optimistic color. Evokes creativity, joy and enthusiasm.
✨ Uses
Food marketing, secondary CTAs, warm design, children.
Tip
Ivory pairs ideally with #1C1B18 (dark text) and a neutral background for a modern, readable result.
Values
HEX
#B9B198
RGB
rgb(185, 177, 152)
HSL
hsl(45°, 19%, 66%)
CMYK
C:0% M:4% Y:18% K:27%
Luminance
0.4484
WCAG Accessibility
Aa — #B9B198
Secondary text
✗ AA
✗ AAA
✗ AA Large
Aa — #B9B198
Secondary text
✓ AA
✓ AAA
✓ AA Large
All harmonies
Complementary
#B9B198
#98A0B9
Analogous
#B9A098
#B9B198
#B1B998
Triadic
#B9B198
#98B9B1
#B198B9
Split-comp.
#B9B198
#98B1B9
#A098B9
Tetradic
#B9B198
#98B9A0
#98A0B9
#B998B1
Monochromatic
#48453C
#807B6B
#B0ACA0
#C7C5BC
#EAE9E6
Suggested palettes for this hue.