🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Brick Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BB1B23
RGB
rgb(187, 27, 35)
HSL
hsl(357°, 75%, 42%)
CMYK
C:0% M:86% Y:81% K:27%
Luminance
0.1135
WCAG Accessibility
Aa — #BB1B23
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BB1B23
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BB1B23
#1BBBB3
Analogous
#BB1B73
#BB1B23
#BB631B
Triadic
#BB1B23
#23BB1B
#1B23BB
Split-comp.
#BB1B23
#1BBB63
#1B73BB
Tetradic
#BB1B23
#73BB1B
#1BBBB3
#631BBB
Monochromatic
#EFB3B6
#DD5F65
#B1252C
#871D22
#480F12
Suggested palettes for this hue.