🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Brick Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BB231B
RGB
rgb(187, 35, 27)
HSL
hsl(3°, 75%, 42%)
CMYK
C:0% M:81% Y:86% K:27%
Luminance
0.117
WCAG Accessibility
Aa — #BB231B
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BB231B
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BB231B
#1BB3BB
Analogous
#BB1B63
#BB231B
#BB731B
Triadic
#BB231B
#1BBB23
#231BBB
Split-comp.
#BB231B
#1BBB73
#1B63BB
Tetradic
#BB231B
#63BB1B
#1BB3BB
#731BBB
Monochromatic
#EFB6B3
#DD655F
#B12C25
#87221D
#48120F
Suggested palettes for this hue.