🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BB401B
RGB
rgb(187, 64, 27)
HSL
hsl(14°, 75%, 42%)
CMYK
C:0% M:66% Y:86% K:27%
Luminance
0.1421
WCAG Accessibility
Aa — #BB401B
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BB401B
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BB401B
#1B96BB
Analogous
#BB1B46
#BB401B
#BB911B
Triadic
#BB401B
#1BBB40
#401BBB
Split-comp.
#BB401B
#1BBB91
#1B46BB
Tetradic
#BB401B
#46BB1B
#1B96BB
#911BBB
Monochromatic
#EFC1B3
#DD7D5F
#B14625
#87351D
#481C0F
Suggested palettes for this hue.