🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BB40D4
RGB
rgb(187, 64, 212)
HSL
hsl(290°, 63%, 54%)
CMYK
C:12% M:70% Y:0% K:17%
Luminance
0.1897
WCAG Accessibility
Aa — #BB40D4
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #BB40D4
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BB40D4
#58D440
Analogous
#7140D4
#BB40D4
#D440A2
Triadic
#BB40D4
#D4BB40
#40D4BB
Split-comp.
#BB40D4
#A2D440
#40D471
Tetradic
#BB40D4
#D47140
#58D440
#40A2D4
Monochromatic
#301137
#752985
#B34CC8
#C473D4
#DCADE6
Suggested palettes for this hue.