🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BB431B
RGB
rgb(187, 67, 27)
HSL
hsl(15°, 75%, 42%)
CMYK
C:0% M:64% Y:86% K:27%
Luminance
0.1458
WCAG Accessibility
Aa — #BB431B
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BB431B
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BB431B
#1B93BB
Analogous
#BB1B43
#BB431B
#BB931B
Triadic
#BB431B
#1BBB43
#431BBB
Split-comp.
#BB431B
#1BBB93
#1B43BB
Tetradic
#BB431B
#43BB1B
#1B93BB
#931BBB
Monochromatic
#EFC2B3
#DD7F5F
#B14825
#87371D
#481D0F
Suggested palettes for this hue.