🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BC401A
RGB
rgb(188, 64, 26)
HSL
hsl(14°, 76%, 42%)
CMYK
C:0% M:66% Y:86% K:26%
Luminance
0.1434
WCAG Accessibility
Aa — #BC401A
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BC401A
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BC401A
#1A97BC
Analogous
#BC1A45
#BC401A
#BC911A
Triadic
#BC401A
#1ABC40
#401ABC
Split-comp.
#BC401A
#1ABC91
#1A45BC
Tetradic
#BC401A
#45BC1A
#1A97BC
#911ABC
Monochromatic
#EFC1B3
#DE7C5E
#B24524
#87351C
#481C0F
Suggested palettes for this hue.