🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Rust pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BC481A
RGB
rgb(188, 72, 26)
HSL
hsl(17°, 76%, 42%)
CMYK
C:0% M:62% Y:86% K:26%
Luminance
0.1535
WCAG Accessibility
Aa — #BC481A
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BC481A
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BC481A
#1A8EBC
Analogous
#BC1A3D
#BC481A
#BC991A
Triadic
#BC481A
#1ABC48
#481ABC
Split-comp.
#BC481A
#1ABC99
#1A3DBC
Tetradic
#BC481A
#3DBC1A
#1A8EBC
#991ABC
Monochromatic
#EFC4B3
#DE825E
#B24C24
#873A1C
#481F0F
Suggested palettes for this hue.