🧠 Psychology
Color of mystery and creativity. Evokes luxury, spirituality and originality.
✨ Uses
Luxury, beauty, spirituality, creative tech, gaming.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BD40D4
RGB
rgb(189, 64, 212)
HSL
hsl(291°, 63%, 54%)
CMYK
C:11% M:70% Y:0% K:17%
Luminance
0.1923
WCAG Accessibility
Aa — #BD40D4
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #BD40D4
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BD40D4
#56D440
Analogous
#7440D4
#BD40D4
#D440A0
Triadic
#BD40D4
#D4BD40
#40D4BD
Split-comp.
#BD40D4
#A0D440
#40D474
Tetradic
#BD40D4
#D47440
#56D440
#40A0D4
Monochromatic
#311137
#772985
#B54CC8
#C573D4
#DDADE6
Suggested palettes for this hue.