🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Brick Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#BF181D
RGB
rgb(191, 24, 29)
HSL
hsl(358°, 78%, 42%)
CMYK
C:0% M:87% Y:85% K:25%
Luminance
0.1171
WCAG Accessibility
Aa — #BF181D
Secondary text
✓ AA
✗ AAA
✓ AA Large
Aa — #BF181D
Secondary text
✗ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#BF181D
#18BFB9
Analogous
#BF1871
#BF181D
#BF6618
Triadic
#BF181D
#1DBF18
#181DBF
Split-comp.
#BF181D
#18BF66
#1871BF
Tetradic
#BF181D
#71BF18
#18BFB9
#6618BF
Monochromatic
#F0B2B4
#E05C61
#B42227
#891A1E
#490E10
Suggested palettes for this hue.