🧠 Psychology
Warm and optimistic color. Evokes creativity, joy and enthusiasm.
✨ Uses
Food marketing, secondary CTAs, warm design, children.
Tip
Ivory pairs ideally with #1C1B18 (dark text) and a neutral background for a modern, readable result.
Values
HEX
#D0C9BD
RGB
rgb(208, 201, 189)
HSL
hsl(38°, 17%, 78%)
CMYK
C:0% M:3% Y:9% K:18%
Luminance
0.5969
WCAG Accessibility
Aa — #D0C9BD
Secondary text
✗ AA
✗ AAA
✗ AA Large
Aa — #D0C9BD
Secondary text
✓ AA
✓ AAA
✓ AA Large
All harmonies
Complementary
#D0C9BD
#BDC4D0
Analogous
#D0C0BD
#D0C9BD
#CED0BD
Triadic
#D0C9BD
#BDD0C9
#C9BDD0
Split-comp.
#D0C9BD
#BDCED0
#C0BDD0
Tetradic
#D0C9BD
#BDD0C0
#BDC4D0
#D0BDCE
Monochromatic
#68635A
#9B968C
#CBC8C3
#E3E1DE
#FFFFFF
Suggested palettes for this hue.