Similar colors View all →
Pure Red
#D40202
Pure Red
#FF0000
Dark Red
#8B0000
Rosy Coral
#FF6B6B
Flash Red
#FF4757
Brick Red
#B22222
Salmon Pink
#FB7185
Imperial Red
#E63946
Crimson
#DC143C
Orange Coral
#FF7043
Rust
#C2410C
Dusty Pink
#FFB6C1
Tropical Coral
#FF7F50
"Pure Red"
Red · Winter
🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Pure Red pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX #D40202
RGB rgb(212, 2, 2)
HSL hsl(0°, 98%, 42%)
CMYK C:0% M:99% Y:99% K:17%
Luminance 0.1416
WCAG Accessibility
On white 5.51:1
Aa — #D40202
Secondary text
✓ AA ✗ AAA ✓ AA Large
On black 3.81:1
Aa — #D40202
Secondary text
✗ AA ✗ AAA ✓ AA Large

All harmonies

Complementary
#D40202 #02D4D4
Analogous
#D4026B #D40202 #D46B02
Triadic
#D40202 #02D402 #0202D4
Split-comp.
#D40202 #02D46B #026BD4
Tetradic
#D40202 #6BD402 #02D4D4 #6B02D4
Monochromatic
#F9A9A9 #F34949 #C90D0D #990A0A #510505
Suggested palettes for this hue.
Coffee & Cream View all →
Velvet & Silk View all →
Leather & Wood View all →

  
Discover more colors View all →
Indian Red
#CD5C5C
Alizarin
#C0392B
Brick Red
#B22222
Mahogany
#A94442
Crimson
#DC143C
Flash Red
#FF4757
Rosy Coral
#FF6B6B
Imperial Red
#E63946
🔄 Converter ♿ Contrast 🌈 Gradient