🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#D440D1
RGB
rgb(212, 64, 209)
HSL
hsl(301°, 63%, 54%)
CMYK
C:0% M:70% Y:1% K:17%
Luminance
0.2224
WCAG Accessibility
Aa — #D440D1
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #D440D1
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#D440D1
#40D442
Analogous
#8C40D4
#D440D1
#D44087
Triadic
#D440D1
#D1D440
#40D1D4
Split-comp.
#D440D1
#87D440
#40D48C
Tetradic
#D440D1
#D48C40
#40D442
#4087D4
Monochromatic
#371136
#852983
#C84CC6
#D473D2
#E6ADE5
Suggested palettes for this hue.