🧠 Psychology
Color of energy and passion. Red stimulates attention and evokes urgency, love or strength.
✨ Uses
CTAs, alerts, fashion, beauty, food, sport.
Tip
Alizarin pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#D44740
RGB
rgb(212, 71, 64)
HSL
hsl(3°, 63%, 54%)
CMYK
C:0% M:67% Y:70% K:17%
Luminance
0.188
WCAG Accessibility
Aa — #D44740
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #D44740
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#D44740
#40CCD4
Analogous
#D44082
#D44740
#D49140
Triadic
#D44740
#40D447
#4740D4
Split-comp.
#D44740
#40D491
#4082D4
Tetradic
#D44740
#82D440
#40CCD4
#9140D4
Monochromatic
#371311
#852D29
#C8524C
#D47773
#E6B0AD
Suggested palettes for this hue.