🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#D73CD5
RGB
rgb(215, 60, 213)
HSL
hsl(301°, 66%, 54%)
CMYK
C:0% M:72% Y:1% K:16%
Luminance
0.2243
WCAG Accessibility
Aa — #D73CD5
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #D73CD5
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#D73CD5
#3CD73F
Analogous
#8C3CD7
#D73CD5
#D73C87
Triadic
#D73CD5
#D5D73C
#3CD5D7
Split-comp.
#D73CD5
#87D73C
#3CD78C
Tetradic
#D73CD5
#D78C3C
#3CD73F
#3C87D7
Monochromatic
#381037
#872686
#CB48C9
#D770D5
#E7ABE6
Suggested palettes for this hue.