🧠 Psychology
Emotional and creative color. Evokes transformation, innovation and modern femininity.
✨ Uses
Fashion, beauty, youth marketing, creative tech.
Tip
Plum pairs ideally with #F7F5F0 (off-white) and a neutral background for a modern, readable result.
Values
HEX
#DD36DA
RGB
rgb(221, 54, 218)
HSL
hsl(301°, 71%, 54%)
CMYK
C:0% M:76% Y:1% K:13%
Luminance
0.2298
WCAG Accessibility
Aa — #DD36DA
Secondary text
✗ AA
✗ AAA
✓ AA Large
Aa — #DD36DA
Secondary text
✓ AA
✗ AAA
✓ AA Large
All harmonies
Complementary
#DD36DA
#36DD39
Analogous
#8C36DD
#DD36DA
#DD3687
Triadic
#DD36DA
#DADD36
#36DADD
Split-comp.
#DD36DA
#87DD36
#36DD8C
Tetradic
#DD36DA
#DD8C36
#36DD39
#3687DD
Monochromatic
#390E39
#8C228A
#D142CF
#DB6BD9
#EAA9E9
Suggested palettes for this hue.