🧠 Psychology
Warm and optimistic color. Evokes creativity, joy and enthusiasm.
✨ Uses
Food marketing, secondary CTAs, warm design, children.
Tip
Ivory pairs ideally with #1C1B18 (dark text) and a neutral background for a modern, readable result.
Values
HEX
#F5F3EF
RGB
rgb(245, 243, 239)
HSL
hsl(40°, 23%, 95%)
CMYK
C:0% M:1% Y:2% K:4%
Luminance
0.9005
WCAG Accessibility
Aa — #F5F3EF
Secondary text
✗ AA
✗ AAA
✗ AA Large
Aa — #F5F3EF
Secondary text
✓ AA
✓ AAA
✓ AA Large
All harmonies
Complementary
#F5F3EF
#EFF1F5
Analogous
#F5F0EF
#F5F3EF
#F4F5EF
Triadic
#F5F3EF
#EFF5F3
#F3EFF5
Split-comp.
#F5F3EF
#EFF4F5
#F0EFF5
Tetradic
#F5F3EF
#EFF5F0
#EFF1F5
#F5EFF4
Monochromatic
#9B917D
#C8C2B7
#F4F3F1
#FFFFFF
#FFFFFF
Suggested palettes for this hue.