🧠 Psychology
Warm and optimistic color. Evokes creativity, joy and enthusiasm.
✨ Uses
Food marketing, secondary CTAs, warm design, children.
Tip
Ivory pairs ideally with #1C1B18 (dark text) and a neutral background for a modern, readable result.
Values
HEX
#F5F4F0
RGB
rgb(245, 244, 240)
HSL
hsl(48°, 20%, 95%)
CMYK
C:0% M:0% Y:2% K:4%
Luminance
0.907
WCAG Accessibility
Aa — #F5F4F0
Secondary text
✗ AA
✗ AAA
✗ AA Large
Aa — #F5F4F0
Secondary text
✓ AA
✓ AAA
✓ AA Large
All harmonies
Complementary
#F5F4F0
#F0F1F5
Analogous
#F5F1F0
#F5F4F0
#F3F5F0
Triadic
#F5F4F0
#F0F5F4
#F4F0F5
Split-comp.
#F5F4F0
#F0F3F5
#F1F0F5
Tetradic
#F5F4F0
#F0F5F1
#F0F1F5
#F5F0F3
Monochromatic
#989381
#C6C3B9
#F4F3F1
#FFFFFF
#FFFFFF
Suggested palettes for this hue.